Quorum Stories: Day in the Life of a Digital Marketing Assistant

Digital Marketing - Darren‘It’s the Final Countdown’

I’m sure we have all been there, 6:45am comes round and you open one eye, hoping, praying, that the clock says 4am, 5am, anything apart for the real time! But no, it’s time to get up and start the day.

The day as a Digital Marketing Assistant (DMA) starts off the same way every day, no it’s not a big stretch and a casual walk to the kitchen to make a nice coffee and my favourite cereal (right now it’s Krave)… it’s getting my two stepdaughters awake, up and ready for school! (anyone with kids can relate to the morning routine!). I’ll be honest, if it wasn’t for my amazing wife, the morning wouldn’t run as smoothly as it does and without her, I wouldn’t be able to do my job.

I have mentioned my family here not to highlight my struggles (all families have them), but to show that I’m lucky in two ways:

1. I have a great family and support structure in place for getting the kids up, getting them to school and for when they’re ill (and with kids something always happens).

2. Quorum is the only company I have worked for that actively supports working families. This helps with situations like working from home, allowing time for personal appointments during the working day etc. which alleviates a lot of stress in my life as I know I won’t be penalised for having a family.

So, I’m out the door and at the train station. To alleviate the boredom of the journey I tend to watch Netflix (currently Black Mirror) zone out and relax before getting to work.

This is the first time I have worked in the Capital and as cheesy as it sounds I do get a good feeling every day as I walk from the train station to the office (maybe ask me again in 5 years’ time).

NOW my day begins!

‘What’s Going On’

As a DMA, I have a variety of responsibilities and no two days are ever the same! To be good at anything you need a plan of action. The marketing team sits down to plan what is needed for the week ahead so that we can manage our time effectively. This helps me organise my time for when the unexpected happens such as sales support, documentation needing created for a project etc.

‘I Heard it Through the Grapevine’

Usually, my first task is to check Quorum’s social media platforms and make sure there are no problems/comments that need attention.

Creating social media posts plays a big part of my morning. Trying to find good content to push out on social media can be a challenging task. A lot of time and effort goes into this task that can often appear so simple from the outside. Creating Quorum’s social media content is a big responsibility as it needs to sell the business to anyone that might want our services, and you only have a certain amount of space on a post to do it! Quorum is lucky to have such a wide variety of services, but it’s important to balance each service on social media to cater to a wider audience. It is also challenging to balance the services and content we offer with other simply knowledge sharing content.

‘Good Vibrations’

Quorum curated content such as collateral/adverts/campaign content is a crucial skill of a DMA. As a department, we need to produce high-level documentation for potential clients and to showcase who Quorum are and what we do. This could include:

·PDF’s
·Custom Graphics
·Infographics
·Promotional Web Pages
·Blogs
·Flyers
·Stands

It’s definitely a challenge that marketing tackle on a daily basis but being in a company with so many experts there is usually someone around to lend an expert eye.

‘The Times they are A-Changing’

Maintaining the Quorum website is another big responsibility for a DMA. Tasks include day-to-day maintenance of the website, updating pages of content or creating new pages for developing services. Having a great, functional website is one thing, having a website potential clients come across for the correct topics and before our competitors is another. Maintaining Search Engine Optimisation (SEO) is critical for clients to find our company and stand out from the competition. The website is a never-ending task, but when you do it right it can be very rewarding.

‘Respect’

For any business, big or small, keeping staff informed is very important. As Quorum grows it can be hard to keep everyone informed about the latest news and projects. To tackle this, I am developing an internal marketing program to help all employees stay connected with the latest news from Quorum as a business and what staff have also been getting up to.

A quarterly newsletter is published to showcase what the company has achieved in the last quarter and what Quorum employees have been getting up to, as well as some fun sections! An advocacy programme is in progress to push Quorum messaging through employee social media accounts, helping more people stay connected and making use of the fantastic connections that our employees have built over their careers.

‘Great Balls of Fire’

All my responsibilities would not be worthwhile if they could not be measured. Analytics plays a key role in any company’s marketing goals, from social media to content tracking. I make sure that the social media strategy is maintained and aligned with all the business goals for each department. Being able to track every click, like and mention from social media posts to downloadable PDF’s is key to a successful social media strategy. It allows us to see what’s working and what isn’t and adjust our strategy accordingly.

I regularly update and manage Quorum’s content strategy to make sure that we are always producing content for the next potential client. Making sure we have a variety of content to push out is critical for sustained growth.

‘A Day in the Life’

6 months ago, when I first started at Quorum I really didn’t know what to expect, but what I found far exceeded my expectations. Quorum is a company like no other, they somehow manage to put family life at the heart of their business strategy. I believe many companies are nervous to take this approach as they believe it will negatively impact productivity or profits. This approach, for me, allows me to focus more on my job and not worry about an unexpected family emergency and means I have a loyalty to the company as I have been treated fairly.

I have been given the tools to do my job at work or at home which gives me the freedom to manage my time more effectively which in turn boosts my productivity as I want to achieve more with the trust I have been given.

We are always looking to hear from talented people.

Jobs at Quorum
By | 2018-06-15T18:06:51+00:00 June 15th, 2018|Day in the Life of, Life at Quorum|Comments Off on Quorum Stories: Day in the Life of a Digital Marketing Assistant